NTCI Analytics

Responsible Use Policy

NTCI Analytics supports privacy-conscious audience analytics, CRM hygiene, campaign measurement, and direct mail fulfillment. We do not support sensitive, discriminatory, or invasive use cases.

Approved Use Cases

  • Customer retention and loyalty communications
  • CRM hygiene and address validation
  • Direct mail fulfillment and campaign measurement
  • Store traffic analytics and aggregated reporting
  • Audience segmentation for general commercial marketing
  • Omnichannel campaign performance analysis
  • First-party list quality improvement
  • Market-area reporting and business intelligence
  • Closed-loop attribution for physical locations and approved campaign outcomes

Prohibited Use Cases

  • Sensitive venue targeting or individual surveillance
  • Health, religion, or children/minor-related targeting
  • Financial distress, insurance, credit, or employment decisions
  • Political persuasion or voter targeting
  • Discriminatory housing, employment, or credit advertising
  • Any campaign that implies a person was observed at a specific place
  • Stalking, harassment, intimidation, or personal surveillance
  • Any eligibility, underwriting, lending, insurance, or employment decisioning